If you’ve ever thought “Why do protein bars always taste like punishment?”, Barebells might change your mind.
These Swedish-born bars are famous for their dessert-like textures, no added sugar, and flavors that honestly rival your favorite sweets. Whether you’re new to protein bars or tired of chalky textures, Barebells has quickly become a favorite across gyms, homes, and offices - and for good reason.
So how do they stack up in 2025? And which flavor should you start with?
A Quick History of Barebells
Barebells was founded in Sweden in 2016 as part of the Vitamin Well group.
From day one, Barebells has positioned itself as a premium lifestyle brand, choosing minimal packaging, clean ingredients, and taste-forward marketing. Within a few years, they exploded across Europe and the UK, becoming one of the most widely stocked protein bars in mainstream stores - from Amazon to Holland & Barrett.
Unlike old-school fitness brands, Barebells isn’t just about macros. It's about making high-protein indulgence part of your everyday routine - without guilt, sugar crashes, or boring flavors.
Barebells Protein Bar Macros (Average Per Bar)
| Nutrient | Amount |
|---|---|
| Calories | ~200 kcal |
| Protein | ~20g |
| Carbs | ~14–16g |
| Sugars | 0g added (1–2g total) |
| Fat | ~7–9g |
| Fibre | ~3–4g |
✅ No added sugar
✅ 20g protein
✅ Vegetarian-friendly
✅ High in flavor, low in guilt
Barebells Original vs Soft Protein Bars – What’s the Difference?
As of 2025, Barebells offers two main protein bar types: the Original Protein Bar and the newer Soft Protein Bar range. While they share the same no-added-sugar, high-protein DNA, there are some key differences in texture, flavour, and vibe.
Original Barebells Bars
- Texture: Dense nougat-like core with a chewy bite and a chocolate coating. Think of it like a protein-infused candy bar.
- Flavor Intensity: Stronger and more indulgent—especially the chocolatey or nutty ones.
- Top Picks: Caramel Cashew, Cookies & Cream, Salty Peanut
- Use Case: Great for post-workout, on-the-go meals, or sweet-tooth moments when you want something substantial.
Soft Barebells Bars
- Texture: Much softer - closer to a dessert or pastry bar. The center melts more easily and they're easier to bite into and chew
- Flavor Vibe: Slightly more subtle and “bakery-inspired” (e.g., Banana Dream, Chocolate Dough)
- Top Picks: Banana Dream, Coco Choco (if you like Bounty), Caramel Choco
- Use Case: Perfect as a mid-afternoon snack or a protein-rich treat with coffee or tea.
Which One Should You Choose?
| Feature | Original | Soft |
|---|---|---|
| Texture | Chewy & dense | Soft, cake-like, lighter bite |
| Macros | ~20g protein, 200 kcal | Similar macros, slightly softer feel |
| Flavor Depth | Rich and intense | Smooth and mellow |
| Best For | Post-gym, cravings, travel | Desk snack, light indulgence |
The good news is both ranges are high protein, no added sugar, and taste far better than the average protein bar.